Kanishka’s is woven into the social fabric of the arts and culture. Performers such as Usha Uthup start wearing Kanishka’s sarees to their stage performances, acclaimed directors Aparna Sen and Rituparno Ghosh adorn the actors in their films with its sarees, vocalist Girija Devi wears a Kanishka’s on stage and danseuse Sharmila Biswas dresses her troupe in these unique sarees while theatrician Usha Ganguli delivers powerful performances wearing them.